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23-CS-4 Engineering Management · December 2016

Question 3 of 7: Product Design Approaches, Design Criteria, and Simulation

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Question 3: Product Design Approaches, Design Criteria, and Simulation (20 marks)

Question text not reproduced: the examination questions are © Engineers and Geoscientists BC. Open the official past paper (linked at the top of this page) to read the question, then follow the worked solution below.

(i) Sequential Design versus Simultaneous Integrated Design

Sequential design—the "over-the-wall" approach—organizes development as discrete hand-off stages: marketing defines requirements, design engineering produces a design, and only then does manufacturing engineering work out how to make it, each function finishing before passing the project on. Its weakness is that problems of manufacturability, cost, or quality are discovered late, when changes are expensive and schedules committed. Simultaneous or integrated design—concurrent engineering—instead brings all relevant functions (design, manufacturing, quality, purchasing, and often suppliers and customers) together from the outset to develop the product and its production process in parallel. Because manufacturability, cost, reliability, and serviceability are considered while the design is still fluid, concurrent engineering shortens time-to-market, lowers cost, reduces late engineering changes, and improves quality, at the price of a greater need for coordination and cross-functional teamwork.

(ii) Design Criteria for Product Development

A product must satisfy a broad set of design criteria balancing customer, business, and technical requirements. Functionality and performance ensure it does what the customer needs reliably. Quality and reliability govern how consistently and how long it performs. Manufacturability ensures economical production with available processes. Cost must meet a target permitting a competitive price and adequate margin. Safety and regulatory compliance are mandatory. Maintainability and serviceability affect life-cycle cost. Ergonomics and aesthetics influence usability and appeal. Increasingly, environmental sustainability and standardization of components are essential. Good design reconciles these often-competing criteria rather than optimizing any one in isolation.

(iii) Use of Simulation Models in Production

Simulation models create a computer representation of a production process so its behaviour can be studied without disturbing the real system. In tracking and diagnosing production, simulation identifies bottlenecks by revealing where work-in-process accumulates and where resources are starved; tests the effect of proposed changes—new layouts, added machines, revised schedules—before capital is committed; and evaluates capacity and throughput under varying demand. Discrete-event simulation models the flow of jobs through work centres and quantifies queue lengths, utilization, and cycle times, exposing excessive waiting, unbalanced lines, or the impact of breakdowns. Because it captures variability and interactions that static calculations miss, simulation is a powerful, low-risk way to understand why a process underperforms and to compare remedies quantitatively.

Practical Application

A company developing a new electronic controller would run a concurrent-engineering team so the board is designed for automated assembly from day one, apply design-for-manufacture and safety criteria against cost targets, and build a discrete-event simulation of the assembly and test line. The simulation would reveal the functional-test station as the bottleneck, justifying a second tester before the line is ever physically reconfigured.